Now that you have mastered the art of watching your most important visitors and assessed the performance of your pages with heatmaps, it’s time to take one step further and start tracking your most important user actions (a.k.a. events). These are pretty much any relevant specific actions you want to track, from opening a certain page to clicking on a specific button or entering a specific search term.
In this lesson, you’ll learn how to set up events and how to work with the statistics from your events.
Start by going to the Events tab and creating a new event.
You can get data on specific user actions that do not generate changes in URL, such as clicks on some buttons or interactions with upsell windows.
Let’s say you just introduced a new feature — a heart button that users can click to save a product to their favorites list (a bit like saving apartments on Airbnb).
Since clicking this button does not redirect the user to another page, it is impossible to track the usage of this button via page tracking. You need to be able to track clicks on this button, but how?
You have introduced this “Save” button and you want to track every click across your whole website. Do this by setting up an event for when users click on the element that contains the text “Save”.
If you have more buttons on your website with the same text and you want to track a specific one, there is another way to set up clicked-on events via the element’s CSS selector. Read more about it in the next lesson.
With clicked-on events, you will know the number of clicks on a specific button, link, or element of your website. You can now define a new event by its visited URL.
With these two types of events, you can compare, for example, the number of people that visited your product page (page views) with the number of people that clicked the “Save” button (clicked-on) to add products to their favorites list.
The setup is really easy. All you need to do is to paste the URL of the page, and Smartlook gives you the numbers. Later in this lesson, you will learn how to compare events.
In addition to tracking clicks and page views, you can also track your users’ text inputs. Of course, sensitive information, such as passwords and credit card details, are automatically blocked, meaning they are not tracked.
Let’s say you have a search engine on your site that your visitors can use to search for specific products or brands. You can track text entries to find out how many of your visitors search for Adidas products.
This can give you insights into your audience’s interests. Are there any specific search terms being searched more frequently? Keep an eye on your audience’s searches by tracking specific text inputs (typed text).
After saving the event, you will see your data straight away!
Now let’s take a look at the data you can see.
After you set up an event, you will see a graph with the number of events throughout time, depending on from when you want data — the last day, week, month, or a specific date range (1). Adjust the graph according to your needs. You can also see the total number of times the specified event was triggered or the number of unique users that triggered the event (2). Even adjust the horizontal units of the graph: see the daily, weekly, or monthly evolution (3).
You can compare your events (1) and see graphs of up to four different events together (2). You can even play recordings in which those events happened (3). See the number of times an event occurred, the number of individual users that triggered the event, and the average times the event occurred per user (4).
Once you click the “play recording” button, you are redirected to the recordings view of the dashboard. However, the recordings you see are filtered (1), so the selection you see contains only recordings in which this specific event occurs.
You can also save the event filter as a segment (2) and easily get a feed of recordings, for example, for your visitors that search for Adidas products.
When you play a recording, the filtered event will appear on the feed, tagged with a flag. The recording will start playing from the moment the event occurs, so you don’t need to watch the whole recording — just the parts you need to see.
- Set up of visited URL, click-on and typed text events
- Analyze statistics from events
- Compare events
- Watch recordings of events
- Generate segments from events
So let’s start with the five most important events you want to track. You can start by setting up those events and later create additional ones. What kind of interesting findings did you make? Let us in know the comments.
Check out lesson 6!