Automatic event tracking
Don't waste time setting up event tracking. From the minute you add Smartlook to your site, all events are automatically tracked without the need to change your code. Thanks to the Event Picker, all you need to do is choose which elements you want info for, and you’ll have the data immediately.
Overview of the most frequent events
Event tracking gives you data about what you need to know — for example, how (and how often) your users are working with a feature — so you can make smarter decisions to build a better product.
Retroactive data from day one
You never have to worry about missing data again — Smartlook collects all events on your pages from the get-go. So when you realize that a button is actually really important months down the road, you can get all the data for that event from when you started using Smartlook.
Recordings and events in one
Context is key, which is why the combination of events data and user session recordings gives you great power. No more guessing why users clicked a button more often than you expected — you can watch recordings and see for yourself.