Create funnels from events
Add events in each funnel step and get detailed statistics about conversion paths. For example, when you add a new upsell window, you can see how users react to it and whether it leads to a conversion.
Watch recordings at every step
Combine the strength of funnels with the clarity of always-on recordings. Noticed that a portion of your users fill out their billing info but fail to actually pay? With event funnels, you’ll know exactly how many dropped off between those steps, and you’ll see the related recordings so you can watch to uncover exactly why they left.
Filter and group data in funnels as needed
Filter data as you need. Want to see how your mobile phone users are converting? Or how many visitors from Europe converted? Use filters to get the specific data you and your team needs.
Get all your retroactive conversion data
Once you start using Smartlook, all your events are automatically recorded. After you create a funnel, you don't have to wait for conversion data — you will get it retrospectively.