You’ll see where visitors click on your page and how much. Alternatively, discover where users aren’t clicking, and make better use of that space. With click heatmaps, you’ll get great UX insights.
Where and how your user moves their mouse can identify their frustrations. Are visitors randomly moving their cursors all over your page? Something could be distracting them. Is there a high density of hovering over just one small area? They could be looking for more info. Adjust accordingly.
You’ll find out how many people scroll all the way to the bottom of your page and where most people stop reading. This helps you reconsider the placement of certain elements on your page — you might want to move more important elements higher up.
Heatmaps for new and returning users
Compare and contrast the behaviors of your new visitors with those of returning users. Simply create a heatmap filter that shows data for a specific set of visitors, and you can start analyzing.
Heatmaps for smartphones, tablets, and PCs
Do your visitors interact with your page differently depending on their device? Find out by looking at heatmaps that are specific to the device being used. You can discover that your website isn’t mobile or tablet friendly.