Yes. Tracking behavior and movement of your visitors using Smartlook is legal, just like using Google Analytics or other services for tracking visitors on your website.
From a legal point of view it’s important if you record personal data of visitors using Smartlook. This is something you can set up in Smartlook. On most websites the only place where visitors might fill in personal data are forms. To ensure Smartlook doesn’t record any personal data, simply disable recording of form inputs in Smartlook settings.
Legal requirements about personal data collection may vary across countries in the world. It’s best to consult a local lawyer in your country if you are unsure about your legal obligations in this area.
If one of your visitors doesn’t want to be tracked by Smartlook on your website, you can send him link to our opt-out page.
The data of your visitors is safe with Smartlook. We created several security steps to protect the sensitive data of your visitors.
- Access to the visitor recordings of your website is possible only after logging into your Smartlook account. Your account can only be accessed using your login email and password. We recommend using a strong password that can’t be guessed.
- Smartlook never records form fields marked as sensitive. This means passwords, credit card numbers and other sensitive data are not recorded, even if you do record form inputs. If Smartlook is recording passwords or credit card numbers on your website, this most likely means your web developers didn’t mark those form fields as sensitive when creating your website. In such a case please contact your web developer to set those form fields as sensitive in the code.
- Smartlook is using SSL / TLS encryption (Secure Sockets Layer / Transport Layer Security) and latest security standards to protect your data.
- You can block any elements of your site from being recorded using our API.