What is Smartlook & what it can be used for?

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 200,000 businesses of all sizes and industries answer the “whys” behind their users’ actions.

With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages.

Simply, Smartlook is a visitor recording tool that allows you to see your website through the eyes of your visitors. Let’s say, you have an online shop and you want to see what your customers see when they go to your website, where they click, which products get their attention. You can install the Smartlook in your website and start tracking the visitors and see what they are doing on the website, how long they spend on the website, where they click, which pages they browse, what contents they see.

The Smartlook can be used in many ways. It can be used as a tool to enhance the user experience, improve the quality of the support that you can provide, complement your traditional analytics tool by giving you a more qualitative perspective of how visitors are using your website and be a quite valuable Marketing resource that will boost your sales and get your conversion rate to skyrocket!

Improve your user experience, facilitate the detection of problems in the website and find out what to improve. This will make your website more appealing to the public and bring a major positive impact to your business.