In case you added an heatmap that does not track any visitors, we recommend that you verify the following cases:
- Make sure that the page was indeed visited by any visitor. In case you do not block your own IP address in Smartlook, you can test it by visiting it yourself.
- Make sure you have the Smartlook code installed.
- Make sure you entered the correct URL of the page when creating Heatmap
- In case you are using Smartlook on more than one website under one account, make sure that you created the heatmap for the correct website
It can happen that Google Analytics or other analytic tools report a greater amount of visits than the amount depicted in the heatmaps. This can happen for several reasons, all those are addressed in the question: Does Smartlook record all visitors?