Interested in what we have planned? We’re creating a new generation of product analytics. Thanks to Smartlook, you get answers to every question you have about your product. Smartlook will automatically track all events on your website at all times. And your product team doesn’t need to wait for data to come in, nor are they dependent upon developers to set up event tracking. Smartlook gives product people answers about how people use their product in seconds, allowing them to make decisions faster than ever.

In this post, you can read our product vision, how we got where we are, and where we’re going with Smartlook.

Do keep in mind that we’re a startup and priorities can change, so don't bet your life on this roadmap. Also, we lost our crystal ball yesterday, so, unfortunately, we’re not able to provide release dates or estimates of these listed features. But rest assured — we’re working as fast as we can.

What is planned for iOS and Android SDK

  • iOS out of the box crash reporting and global properties for analytic events
  • Brand new iOS and Android SDK heatmap functionality

What is planned on

  • Anomaly detections for all events and funnels
  • Email reporting by user-defined triggers for events and funnels (e.g. “send me an email when conversion rate drops below 1%”)
  • Brand new user interface
  • New role and permission system to facilitate operations for larger teams
  • Persona-based workspaces for larger teams
  • Next-gen website heatmap with focus on single page applications
  • Developer tools (network traffic tracking, load times, etc) for Web SDK
  • Smartlook Notes to give you an overview of all sessions with notes
  • Raw data exports + authenticated API for raw data access

What we’ve done:


What we have done for iOS and Android SDK

  • Released iOS and Android pricing, including a Free package
  • Unity and Unreal SDK plugins
  • Various performance and stability tweaks
  • Cocos framework support
  • Released Cocos, Ionic, Cordova, Flutter frameworks support (supported frameworks installation details, here)
  • Framerate settings

What we have done on

  • Slack integration for sharing interesting sessions and notes
  • Segment integration (ability to deploy Smartlook via Segment)
  • Smartlook Dashboard with aggregate information and ability to add custom tiles
  • Event breakdowns to get precise insights with the ability to filter recordings by them
  • Anomaly detection for JS errors and rage clicks with automatic email notifications
  • Ability to receive weekly email reports for any event and funnel
  • Near-realtime playback for in-progress sessions
  • Redone user invitation UI to sidebar
  • Ability to enable recording of all console logs events


  • List of users instead of list of sessions
  • Event tracking (filtering by clicked text or CSS selector)
  • Visualizer for picking events (ability to pick events without developers)
  • Graph reports — see how many times and how often users interacted with UI elements
  • Funnels reports
  • Ability to save a filter/create segments of users
  • Ability to filter by external data (e.g., data from your CRM)
  • Redesign of the player by showing a list of users’ events
  • JavaScript console in player (detailed logging of user errors)
  • Tracking of JavaScript errors, and rage clicks
  • Detailed information in heatmaps (e.g., number of clicks on each element)
  • Longer data history (up to a year)
  • Mobile app recording support, including games made in Unity engine