Our original vision was wrong. We thought we’re going to be the next Google Analytics. A simple recording tool that anyone can use. Slowly we started to learn that Smartlook would never be ideal for solopreneurs and small businesses. They simply cannot afford to have a dedicated analytics person.
This led to high churn. It wasn’t good for business and it became clear we hadn’t reached product-market fit yet. We worked tirelessly for the next 2 years to change that. We added events. Funnels. And other advanced analytical features.
These ideas came from intensive research and interviews with our users. New features required a complete shift in the way Smartlook was coded. It took a lot of sleepless nights. But we just had to pull it off. We were improving pretty much anything you can think of. Onboarding. UX. Intuitiveness…
All of the changes made the product more valuable. But it also meant that Smartlook was no longer for everyone. It shrunk the potential user base which was something we had to reflect in our business model. When we introduced more expensive packages while reducing churn, we knew we were on the right path. We had finally found our market.
Recently we’ve added support for mobile app analytics. And we plan to expand to other markets. We’re considering smart TVs, desktop apps and virtual reality.
As the solution becomes more robust, we’re also becoming a viable choice for big companies. Now we have a special support team dedicated just to the big players. Originally we were self-service only.
In the future, we’ll be adding cluster analysis and machine learning for automated insights.
Our vision is to combine session recording with advanced analytics on pretty much any device.
Added support for mobile game engines (Unity, Cocos)
Revenue breaks even
We’re past $100k MRR
Added events and funnels
Product-market fit found
Added support of mobile app analytics
30 people working on Smartook fulltime
The pricing model is introduced
Heatmaps were implemented due to popular demand
1,700 paying users
Seed investment of $0.5 million
Smartlook launched as a free tool for recording website visitors
100,000 users tried Smartlook
TransparentWe don’t trick people with shady practices.
DirectWhen something goes wrong we’re honest about it.
ReliableIt just works.
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