Events

WEBSITE AND MOBILE ANALYTICS FEATURE

See all the actions, aka events your users perform on your website or mobile apps like button clicks or visits to a page. Get event statistics retroactively in zero time thanks to our automatic tracking and start analyzing immediately.

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Rich, customizable events. Get event
statistics that tell the whole story

Events, aka user actions, can be anything from a URL visit and a button click to a text-field input to any custom event you want to track. Events are the backbone of any analysis as, they’re a great way to get an overview of the actions performed on your website or mobile app.

Use breakdowns to dive deeper into your analysis, and utilize event anomalies reports to stay alerted when there is a significant change in key events.

Events are ideal for:

Digital Marketers

Create no-code events with Event Picker and see related data almost instantly.

Optimize for key custom events confidently.

UX Professionals

See how users interact with key elements of your page, or app, as well as to where users drop off from your flow.

Identify causes of friction in your flow.

Product Managers

Use customs events and properties to analyze your power-users’ behavior.

Find your ideal users and learn from them.

Powerful and efficient analysis with the use of events

Visited URL event

Page visits are the most common action your users perform. See exactly how many users are visiting key pages by simply pasting a specific URL.

Clicked-on text events

Users do more than just visit a URL. Get data on specific user actions such as button clicks and click-based interactions that do not generate changes in a URL.

Typed text events

Get a higher level of insight by tracking your users’ text inputs. Get to know your audience’s interests by seeing what they search for.

Click-on-element events

Track any click interaction that matters to you. See if users mistakenly interact with a non-clickable image or whether a key button isn’t responding as it should.

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What makes Smartlook’s events stand out?

Get the full picture. Combine events and session recordings effortlessly.

Get meaningful data based on your needs with the use of custom properties.

Use data you already have and create funnels retroactively by using events.

Create new events in a matter of seconds with our no-code Event Picker.

Define an event from any recording

Adapt your analysis to what really matters. Create new events easily based on a specific user action you watched during a session without leaving the session recording dashboard.

What our users say

Case study

How Smartlook became a perfect alternative to Hotjar for StoragePug

“Smartlook is a great help for us. When we release a new feature in our product, we want to see how it impacts our clients. So for the first couple of weeks after release, we watch session recordings and look for behavior patterns or any abnormalities. Some people in our company filter session recordings by custom events, which saves their time.”

Tomasz Modzelewski,
Senior Product Manager at StoragePug