Website analytics

Cross-platform analytics: Track web and mobile users in one tool

Learn how to analyze user behavior data from your site and mobile app in one place with cross-platform analytics.

9 best heatmap software tools for websites and mobile apps

Heatmap software tools can help you analyze and improve your site or mobile app’s UX. Here’s what to look for.

Qualitative vs quantitative research: how to combine them for best results (featuring expert opinions)

Discover differences between qualitative and quantitative research and how using mixed method analysis can help your business thrive.

8 best free website analytics tools in 2022 (in-depth look)

Find out what to look for in a free website analytics tool so you can analyze visitor behavior and improve your site.

How to track events in Google Analytics (& an easier alternative)

See how to set up event tracking in Google Analytics and explore an easier alternative for tracking user interactions.

How to do funnel analysis in Google Analytics (UA and GA4)

Learn how to do funnel analysis in Google Analytics and an alternative way to build and analyze event-based funnels.

Feature adoption 101: What product managers need to know

Every product manager seeks to get adoption for their products. But, not every product manager understands the fundamental principles that …

How to set up mobile app tracking to analyze user behavior

Learn how to set up mobile app tracking to analyze your users’ behavior and fix issues faster with session recordings.

​​7 best UX analytics tools for user research in 2022

These 7 UX analytics tools can help you collect reliable user behavior data about your site, product, or mobile app.