Mobile apps have become our everyday tools, as they let customers benefit from an equal (or higher) functionality compared to using your product on a desktop or browser. That’s reflected in your business: mobile and website activity should work together...
Event anomalies can be a powerful tool in your analytics. If you're not familiar with the term, event anomaly is when an event occurs at a time that doesn't seem to fit the pattern of other events occurring around it. For example, if...
What cannot be measured is difficult to improve. That’s why data mining has recently become one of the main focuses for many companies. Collecting and analyzing data allows businesses to improve their strategies and hit their KPIs using the information and data...
Modern technology often feels amazing as well as scary, and in the world of analytics, the scary part is often hidden from plain sight. For any website or mobile app owner, it is important to understand the behavior of its users and various tools are readily...
When we talk about growing revenues, we typically focus on customer acquisition—your sales, marketing, and customer onboarding efforts. However, there is another key component of revenue growth: customer retention. In fact, customer acquisition is 7–13% more...
The way users interact with your website can have a big impact, not only on your sales but also on your SEO. As Google’s algorithms get more sophisticated, user behavior becomes more important.This is because factors such as a short dwell time can signal to search...
Data-informed decision-making has been around for a long time. Nevertheless, taking this approach to work can be challenging, even for bigger, developed companies. It seems easier to just go on without changing perspective, especially when your daily tasks don’t...
Getting people to visit your ecommerce site is one thing – convincing them to buy is another story. That’s why the conversion rate is in the spotlight of ecommerce marketers and business owners. When you’re tirelessly on a quest to get higher conversion...
2021 no longer holds such big surprises as last year. It’s a moment for further development of what we’ve already changed, and also time to accelerate these implementations. A new year means a fresh approach to what’s coming up next in the following months. It’s...