UX

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How to use session recordings to improve customer experience [7 practical ways]

Discover practical ways session recordings will help you solve your customers’ problems, providing them a great client experience.

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3 heatmap alternatives that actually provide actionable insights

Learn which analytics tools will give you actionable insights that can help you improve your conversion rate.

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How to improve conversions, retention & UX with funnel analysis

Funnel analysis is a method of analyzing website traffic to understand user behavior and calculate conversion rates.

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How to Optimize an eCommerce Product Page

People say that you never get a second chance to make a first impression. It is true not only in …

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UX checklist – your tool for avoiding mistakes

A checklist is a simple and common tool that is often underestimated. Yet when you implement them into your daily …

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Key UX metrics to follow when working on your website

Do you base your design decisions on data?  Metrics are a crucial element of putting the pieces of your website …

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How to Use Qualitative Research to Improve UX Design Testing

When we think about testing UX design, most people tend to ignore qualitative research in favour of the quantitative. That’s …

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A Deep Dive Into User Experience (UX) with Paul Boag

At Smartlook we’re always trying to come up with clever ways to enhance User Experience (UX). Readers of our blog will know …