Smartlook and Google Analytics – a match made in heaven
What cannot be measured is difficult to improve. That’s why data mining has recently become one of the main focuses for many companies. Collecting and analyzing data allows businesses to improve their strategies and hit their KPIs using the information and data they...
Smartlook and Google Analytics – a match made in heaven
What cannot be measured is difficult to improve. That’s why data mining has recently become one of the main focuses for many companies. Collecting...
A CTO’s point of view on the privacy in the world of analytics
Modern technology often feels amazing as well as scary, and in the world of analytics, the scary part is often hidden from plain sight. For any website or mobile app owner, it is important to understand the behavior of its users and various tools are readily...
How to improve your technical support
Your technical support is like the Avengers team – ready to save the world whenever your users face a problem. Like them, they need a special set of skills and tools, as well as putting in the effort, to be able to perform at the highest level. The day-to-day tasks...
User consent for mobile apps in 2021
Data privacy issues are one of the most important challenges both for mobile app designers and developers. Obtaining user consent in an appropriate way so that it meets legal and UX requirements at the same time is really...
Essentials of customer churn and retention
When we talk about growing revenues, we typically focus on customer acquisition—your sales, marketing, and customer onboarding efforts. However, there is another key component of revenue growth: customer retention. In fact, customer acquisition is 7–13% more...
Disqo and Smartlook: Growing together since 2017
About the company Disqo is a marketing research company known mainly for its large survey base. In the age of GDPR, CCPA, and “cookies-free” policy, it’s increasingly challenging to gain feedback from a target audience. One of the available options is to use...
How to use data to improve your SEO efforts
The way users interact with your website can have a big impact, not only on your sales but also on your SEO. As Google’s algorithms get more sophisticated, user behavior becomes more important.This is because factors such as a short dwell time can signal to search...
UX checklist – your tool for avoiding mistakes
A checklist is a simple and common tool that is often underestimated. Yet when you implement them into your daily projects, they can fulfill their true potential. Checklists can be a lifesaver when you work on several projects consisting of numerous small steps....
User behavior analytics 101
Data-informed decision-making has been around for a long time. Nevertheless, taking this approach to work can be challenging, even for bigger, developed companies. It seems easier to just go on without changing perspective, especially when your daily tasks don’t...
Top 15 most important mobile app KPIs to measure the performance
Business is money and numbers. A mobile app is a powerful business tool, and its success should be measured like other business key metrics such as your revenue, average check size, customer acquisition costs, retention rate, downloads, percentage of users, and...