How to Optimize an eCommerce Product Page
People say that you never get a second chance to make a first impression. It is true not only in the case of meeting new people but also getting the attention of potential clients. In this article, we explain why it is important to make product page optimization...
How to Optimize an eCommerce Product Page
People say that you never get a second chance to make a first impression. It is true not only in the case of meeting new people but also getting the...
3 ways to improve cart abandonment right before BFCM
With Black Friday and Cyber Monday, aka BFCM, just around the corner, e-commerce owners like you need to bring your A game to the table. With competition at an all-time high, and with such little time, you’re going to need to focus your efforts fully on the lowest...
3 ways tracking customer behavior in your mobile app will help improve it
Mobile apps have become our everyday tools, as they let customers benefit from an equal (or higher) functionality compared to using your product on a desktop or browser. That’s reflected in your business: mobile and website activity should work together...
How to leverage event anomalies in your analytics: use cases and examples
Event anomalies can be a powerful tool in your analytics. If you're not familiar with the term, event anomaly is when an event occurs at a time that doesn't seem to fit the pattern of other events occurring around it. For example, if...
We’ve made further improvements for you: check out what’s new with Smartlook
As you already know, we always work hard to deliver you as much data as possible, so that your web and mobile analytics are the most accurate. As part of this release, we’ve introduced several new features that, if used together - or...
11 reasons why you should switch to Smartlook
When it comes to choosing your website analytics software, there’re so many things you should take into account. The features, price, flexibility, and support…. You name it. In this article, no comparison will be made between Smartlook...
Smartlook and Google Analytics – a match made in heaven
What cannot be measured is difficult to improve. That’s why data mining has recently become one of the main focuses for many companies. Collecting and analyzing data allows businesses to improve their strategies and hit their KPIs using the information and data...
A CTO’s point of view on the privacy in the world of analytics
Modern technology often feels amazing as well as scary, and in the world of analytics, the scary part is often hidden from plain sight. For any website or mobile app owner, it is important to understand the behavior of its users and...
How to improve your technical support
Your technical support is like the Avengers team – ready to save the world whenever your users face a problem. Like them, they need a special set of skills and tools, as well as putting in the effort, to be able to perform at the...
User consent for mobile apps in 2021
Data privacy issues are one of the most important challenges both for mobile app designers and developers. Obtaining user consent in an appropriate way so that it meets legal and UX requirements at the same time is really...