Using Smartlook to Continually Improve CX at DeVono Cresa

DeVono Cresa is a leading commercial property firm covering the London commercial real estate market and an avid Smartlook client. For our new customer story, we chatted with Charlotte Waller, the Digital Marketing Manager at DeVono Cresa, to see how Smartlook has helped her get things off the ground.

What do you use Smartlook for?

Mostly, we use Smartlook for improving our user experience. I can identify any bugs and uncover areas I need to improve on the website quickly and efficiently. The heatmap functionality is also excellent.

Which teams in your company use Smartlook?

Mostly the Marketing team, although Smartlook insights are shared across multiple teams.

What problems does Smartlook help you solve?

Primarily, it helps me understand why people convert and why they don’t. Once I see that a visitor has converted, I can also find out what kind of information they looked at beforehand so we can deliver an optimal customer experience for them offline when they leave us their contact and query details.

On a similar note, I can also discover what kind of content is popular and adjust our efforts accordingly. Smartlook shows me traffic sources, trends, and bugs in tremendous detail, all of which helps me make better data-led decisions regarding the website.

How did you deal with this issue before?

We were predominantly using Google Analytics and AdWords data, which is great. But Smartlook offers us a new perspective. The visual, immediate insights we can gather are invaluable for understanding UX through our website.

Can you quantify how Smartlook helps you?

Yes — I’ve noticed an improvement in bounce rate, time on site, and pages per session. UX and conversion pathways are now far more optimal thanks to Smartlook. It’s also led our split testing initiatives and numerous on-site changes.

What made you choose Smartlook over other analytics solutions?

I heard great things about Smartlook from peers and am delighted with the insights it is offering us digitally.

author Amy Strada

Content and Copywriting

Go back

You may be interested in

AstroPay improved sales funnel, boosting conversions by 56%

Find out how AstroPay uses Smartlook to optimize purchase funnels and improve the product user interface while staying GDPR- and LGPD-compliant.

Vertigo Games uses Smartlook to improve the mobile game development

How Smartlook helps fix 10 bugs in each Critical Strike game release and supports Vertigo in delivering the best mobile gaming experience.

With Smartlook, Hookle saves 10 hours weekly on bug reproduction and provides excellent customer support

Read Hookle’s success story and discover how Smartlook helped them improve the bug reproduction process, customer support operations, and their app user interface.