Events

Why should you use events?

Event tracking helps you to find replays of a specific interaction with your website. That can be pretty much anything. A visit to any page, a click on a button or even a function being used.

Events are essential for any kind of analysis. They tell you how users interact with your content. Be it a page, video, button, pop-up window or a newly released SaaS feature. Events tell you what needs to be changed to improve conversions.

What makes events in Smartlook so powerful?

Event statistics
See how people engage with parts of your website over time. Look at the usage for the last day, a week, a month or any custom range of dates.

Compare events with event manager
See how a new function compares to a feature people are already used to.

Play recordings from events
Use an event as a filter to fast-forward to a moment when the tracked action happens. Saves you from watching unimportant parts of a replay.

Custom events
Send any additional parameters to Smartlook through API and use that to filter replays and see statistics.

Custom property events
Segment your data with additional information like a type of account a user has. Is she a free or premium user?

Event breakdowns
Compare how are different functions used based on any parameters you send to Smartlook. Are they used more by your premium users?

Event picker
Setup events without any coding. Just open your site, click on the element you want to track and save it as an event.

Email reporting
Instead of having to think about what statistics you should check in the app, you get a weekly digest right to your inbox.

Automatic event tracking
All interactions except custom events are tracked even before you set them up in Smartlook. Once you create an event, you can already see its statistics and watch all the replays.

Types of events in Smartlook

Visited URL
Define any page as an event to track and watch all the visits to it.

Clicked-on text
Any text can be a clickable event. This is especially useful for recurring links or buttons with the same copy.

Clicked-on CSS selector
Use any CSS selector for more advanced filtering. Such as the same button with a different text for every language mutation your website has.

Typed text
Look up any search query or anything people type into your form fields.

Merge multiple events
Combine different events into one and see it’s overall statistics as well as any replays related to all those events.

Focus on input
Choose what form field to track and see how users interact with it. Use this to understand how people use your forms.

Any click with custom property
Define which clicks you want to track based on properties. This can be used to filter different versions of an AB test.

Custom event with custom property
Send any event to Smartlook through API.