Over the last few months, we started to rework our brand — what it means to us, what it can do for you, and how Smartlook can help you deliver the maximum.
Qualitative analytics hits the nail on the head. It means more than just data; it’s the whole picture of people using your website or mobile app.
Smartlook has come a long way since its creation in 2016, adding tons of features that make you more powerful. It’s stronger, more robust, and it looks a heck of a lot more polished than its original dashboard design.
Which is why something wasn’t sitting with us about the logo.
A handwriting-y font and a pair of curious eyes. A fun logo for a new startup that could take some risks and wanted to come across approachable, easy to use, and affordable.
“In the beginning, we wanted as many people to know about us as possible,” says CEO Petr Janosik. “A playful logo would make us more recognizable.”
And that worked. We got a lot of users, built a great product, and learned a lot along the way.
As the product grows, we’re attracting a lot more (serious) attention. “If you want to base your business decisions on a product like Smartlook,” says Janosik, “you have to trust the data. We wanted to show our customers that our brand is strong, professional, and trustworthy.”
Which is why we implemented this new logo:
“Our original logo and communication style were too playful and not very clear,” adds UX and graphic designer Drahomir Hajek, who created our new logo. “We want to bring more seriousness, more expertise to our brand without entirely sacrificing some of the original playfulness.”
So there you have it, folks. Our new-and-improved, professional-yet-playful logo. We’re looking forward to this new era of Smartlook (although we’ll miss the Googly Eyes). What do you think?