KPI

The top 16 most important mobile app KPIs to measure performance [updated]

Learn about KPIs for application performance, including the most important mobile app marketing metrics. Discover how to measure app success.

How to increase your mobile conversion rate using analytics [9-step plan]

CRO for mobile should be your long-term digital marketing strategy. Read the article for 9-step plan to increase your mobile conversion rate.

What is a good click-through rate (CTR)? CTR for email, Google Ads, Facebook ads, and more

Discover the CTR formula, CTR averages, benchmarks across different industries and come up with what’s a good click-through rate for your business.