Customers access websites and mobile apps through various devices. Tracking each of them can quickly become tiring. Explore our new feature, analyze user behavior better and prepare a seamless user experience.
The main benefits of cross-platform analytics:
- Data from various platforms in one place
- Easy user identification
- Qualitative and quantitative analytics in one tool
Sessions are recorded across both platforms and listed in chronological order. Sessions are then combined via a user’s unique ID. An icon displays which platform a customer used throughout each session.
Need to analyze sessions that are mobile-only? No problem! Use filters to adjust the feed to match your specific needs.
Switch between the website and mobile app heatmaps using a single project dashboard. Explore the differences between the two and create a user-friendly environment.
Choose between mobile-specific, website-specific, or merged events. Analyze how users interact with your product across both platforms.
Funnels help you analyze the user journey through web and mobile apps. Merged events enable you to create a top-notch funnel that meets your needs.
Switch between mobile and website flows. You can track a user’s behavior across both platforms merged into one.
Cross-platform analytics help marketing and product teams enhance the user experience. Developers use cross-platform analytics to locate bugs on all platforms. Even customer support teams use cross-platform analytics to help them with troubleshooting.
The cross-platform analytics feature is now available for every Smartlook user. Create a new project, choose the option “a combined website and mobile project,” and then follow these steps.
For smooth setup, follow these instructions:
Learn more about cross-platform analytics here: