Data privacy issues are one of the most important challenges both for mobile app designers and developers. Obtaining user consent in an appropriate way so that it meets legal and UX requirements at the same time is really...
Business is money and numbers. A mobile app is a powerful business tool, and its success should be measured like other business key metrics such as your revenue, average check size, customer acquisition costs, retention rate, downloads, percentage of users, and...
Welcome to Smartlook School for Mobile apps – a comprehensive guide with an aim to introduce you to core Smartlook features and useful know-how. The guide itself will be always updated and you can always refer to it when you need help with Smartlook or you...
38% of all Instagram users (source: BroandbandSearch) check their mobile app at least once daily. That’s a ton of engagement for a single app with billions of users. Capturing attention with your mobile app is hard enough, let alone keeping those users...
Mobile app analytics are essential tools that companies and individual developers use to launch, market and manage their mobile apps.This necessity stems from a simple point – business (especially marketing) decisions are made with various references to data and...
At Smartlook we welcomed Apple’s insistence on requesting apps asking or users consent to share the data with mobile 3rd party analytics software. We wrote about this previously and have created open source SDKs app developers can use freely;...
After the Glassbox data breach scandal (on which we wrote earlier) Apple has tightened their policy on getting users consent regarding apps that use mobile analytics tools (SDKs). Onwards, to comply with Apple’s Terms of Service, apps using analytics SDKs...
Users of our mobile app analytics have been warned by Apple about the possible removal of their app from the App Store. This follows after Glassbox’s breach of data where they failed to mask some of the sensitive information. Apple requires the removal of analytics...